Gartenbau-Versicherung is giving itself a new look: with a modern brand identity and an international slogan, the specialist insurer is highlighting what it has long been: a European partner for horticultural businesses – competent, innovative and closely attuned to the industry.
Changes are becoming visible
The green sector is changing: structural transformation, rising climate risks, a shortage of skilled workers. Businesses are becoming larger, more international and more technologically advanced. Gartenbau-Versicherung has evolved alongside these changes. It has grown, thinks ahead and operates across Europe. “In view of the profound changes in the sector, our aim was to further increase our visibility as a sought-after service provider for all aspects of insuring the European horticultural sector and to position ourselves internationally as a partner that is both experienced and innovative,” emphasises CEO Christian Senft. “The new brand identity lays the foundation for this – visually consistent across all European markets and contemporary in digital communication.“
Evolution rather than revolution
At the heart of the new identity are the new logo and the new slogan “For the love of green”. The logo reinterprets the tried-and-tested design elements of the seedling and the circle in a contemporary form. It stands for both the industry and the concept of protection. The English slogan connects all European markets and encapsulates the bond with the green sector.
Furthermore, the new brand identity features modern typefaces that convey both stability and emotional appeal. Fresh, horticulture-inspired colours add further accents. The tone of communication is also evolving: the corporate language is becoming more contemporary, clearer and even more on a level playing field with members.
“This isn’t just a new outfit we’re putting on. The new brand identity makes our reality as a European player visible. Of course, we remain close to our members and demonstrate that, as a strong community, we are ready for the future,” emphasises Christian Senft.
Gradual roll-out from April
As early as April, the specialist insurer’s websites will be updated to the new corporate design. The social media channels will follow. Step by step, all documents, print publications, the trade fair presence and promotional materials will subsequently be redesigned. The specialist insurer intends to proceed swiftly with the transition, whilst ensuring cost-effectiveness: existing materials will be used up before new ones are produced.
Chief Financial Officer Dr Dietmar Kohlruss confirms: “The new brand identity is a strategic investment in our future. It makes us more visible to new target groups, strengthens our position in Europe and helps us attract the best talent.”
We are there for you.
Our insurance solutions are characterized by their modular structure.
This allows us to offer you comprehensive insurance cover that is individually tailored to your business.
Find out more now at https://Gartenbau-Versicherung.de/sicherheit/ or contact your local risk consultant.
